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Studybuds
Stay & Play

BRANDING, PRINT & WEBSITE DESIGN

December 2019 | June 2023

Tools used: Adobe Illustrator | Canva | Wix

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Project Brief

Overview

StudyBuds is a fictional non-profit organization created for my Senior Capstone Project for my BFA. Created on the idea of "Fuzz Therapy," StudyBuds serves as a dog shelter directly on college campuses to target two groups; Dogs needing attention and affection, and stressed out young adults. I created a brand identity and website for the entire concept.

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StudyBuds was generated from simple passions; Dogs and self-care.

Artist's Statement

There are many dogs at shelters that do not get the proper attention and exercise they need to live a full life, while students at universities operate at a high level of stress and anxiety. StudyBuds hopes to create opportunities for those students to be exposed to and interact with these dogs to create a more fulfilled life for both the dogs and students.
 

I hoped to create a persona that encourages social interaction, healthy stress relief and easy access for the community. The idea behind this project was to create and nurture the actions of helping those in the community that might not be otherwise acknowledged; young adults and shelter animals. I aspire to reach a wide audience with this project and hopefully, one day, bring this project to fruition!

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Website

Wix Development

StudyBuds, with all of their outreach and volunteer opportunities, needed a website that informs and educates about their purpose and passion.

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Senior Capstone Exhibition

December 2019
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  • InstaGram
  • Facebook
  • Dribbble
  • Pinterest
  • Linkedin

© 2023 Laurel Hoseth. All Rights Reserved

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