project brief
Overview
Sky Blue recognized the importance of refining their design strategy and reached out to me for a comprehensive approach. The goal was to align their information with visuals, ensuring a cohesive and engaging user experience. My primary focus encompassed tasks such as Logo Design, revitalizing their Wix Website, and enhancing interface usability to elevate overall user interaction.
Logo
Development Process
Acknowledging the outdated look of their logo, they aimed for a sleek update while preserving essential elements for brand continuity. The objective was to modernize without losing the core identity. I introduced a contemporary twist by reimagining key elements from the original logo, incorporating subtle gradients to highlight the company's tech-forward essence.
Branding
Documents, Slide Deck
Sky Blue Technology, with its refreshed logo, sought to create a unified brand identity. The aim was to establish a consistent brand system that enables the seamless integration of new content, ensuring a recognizable and cohesive presence across their platform and documents. Their goal was to foster a stronger and lasting connection with their audience in the ever-evolving technology landscape.
Website
Wix Development
Following the recent refresh of their logo and overall branding, my client wanted to extend the new identity to their online platform. I completed a comprehensive website refresh, aligning the digital presence with the updated branding. Utilizing popular technology trends, I crafted graphics that not only showcased the aesthetic appeal but also effectively communicated the interface benefits that distinguish Sky Blue.
